Do you find yourself longing for the days of experimenting with makeup? This fall is the perfect opportunity to dive back in, with a plethora of stunning beauty trends to explore. From the rich colors inspired by your favorite autumn beverages to the playful idea of frosted lips and bold eyeliner, you can let your creativity shine by highlighting every feature of your face—or focus on just one to make a statement.
The best part? These fall makeup trends are designed to be versatile, making them suitable for all ages, especially flattering for women over 40. Are you excited to transform your look? Here are five fabulous makeup ideas you’ll want to try!
1. Winged, Lifted Liner
This fall, feel free to go all out with your eyeliner! If you take a peek at the graphic eyeliner styles showcased on the runways, you'll notice that makeup artists fully embraced this trend. However, if you’re aiming for a more subtle look for work or an evening out, that’s perfectly fine too. A dramatic winged eyeliner can effectively lift your eyes and enhance your entire face, giving you a more youthful appearance in an instant.
To achieve that sought-after lift, tilt your eyeliner pen or pencil upward at the outer corner of your eye. And don’t forget the finishing touches! Curl your lashes and apply two coats of volumizing mascara to amplify the drama and create an unforgettable look.
2. Glossy Lips
While dark matte lips can sometimes come off as harsh or even add years to your look, this fall offers a delightful alternative: berry-stained lips! This trend delivers just enough color to enhance your complexion while giving the impression that you’ve been wearing it all day, making it softer and more suitable for daytime wear.
When choosing your berry lip products, opt for glosses and lipsticks in berry shades that complement your skin tone, whether cool or warm. Look for formulas that can be layered, starting with a lighter finish to allow for greater creative control over how bold or subtle you want your lip color to be.
3. Latte Makeup
Latte makeup has been reigning supreme for several months, and it's not going anywhere anytime soon. This soft and warm makeup style is characterized by eye makeup, blush, and lipsticks in hues reminiscent of your favorite café drinks. To help you visualize this cozy look, here are some product recommendations that bring these delightful colors and textures to life:
Eyes: Feelin' Bubbly Pressed Powder Palette
Face: Pocket Blush 5.3g / 0.18 oz
Lips: Matte Lipstick
4. Satin-Finish Eyeshadows
When choosing eyeshadow, satin finish shades are your best bet. They offer a subtle hint of radiance that adds dimension without appearing too flat, making them ideal for those over 40 who seek a moisturized and smooth look.
Professional makeup artist and beauty expert Oscar Velasquez shares that for mature beauties, a great starting point is to consider your natural eye color and then explore “shades on the opposite side of the color wheel.” This technique can enhance your features beautifully.
Celebrity makeup artist Kerrin Jackson, creator of The Makeup Refinery blog, advises avoiding red hues and overly shimmery shades, as these can inadvertently emphasize wrinkles and fine lines. Instead, opt for softer tones that flatter your complexion and create a youthful appearance.
5. Neutral Matte Eyeshadows
Metallic or sparkly eyeshadows can often make lines and wrinkles appear more pronounced than they actually are. According to makeup artist Kerrin Jackson, the best approach for mature beauties is to "avoid these products and opt for neutral colors and matte eyeshadows instead."
If you feel the need to use a shimmer eyeshadow, she suggests choosing a cream-based product that you can blend gently. This type of formula will be "far more flattering and flexible on your skin" compared to traditional powdery metallic or shimmery eyeshadows, allowing for a softer, more youthful look.
The Bottom Line
Before applying eyeshadow or any makeup, celebrity makeup artist Gargi Patel from Vashanti Cosmetics emphasizes the necessity of using a primer on your eyelids. She explains that a good primer prevents smudging and smearing throughout the day, as it is specifically designed to hold your eyeliner in place. “The goal is to keep the eyeliner exactly where you want it,” she states.
To avoid looking older due to a smudged appearance, Patel highlights the importance of preparing the eye area first. Using a quality primer that is suitable for the eyes will not only help keep your eyeliner in place but will also enhance the longevity of your eyeshadow. She notes that your primer should hydrate the eye area to prevent liquid eyeliners from drying out, which can cause flecks to land in unwanted areas, leading to a messy look.